I want to start by saying that I am not, nor do I profess to be, a professional. Moz updated their ‘system’ on the 20th of November, and I was so surprised that I refreshed the page at least three times, checked it on two other websites before I finally accepted the truth, completely shocked! As a point of reference, my self-hosted blog had been live a month and a half before the update and a month prior, had unsurprisingly not moved at all – I had been working super hard to improve my domain authority, and I had hoped to see a small improvement, but I was speechless that it had shot up to 17..
As I said before, I was almost totally mystified by all that is SEO and DA when I first began, and I would only consider myself slightly ‘in the know’, just. Your domain authority is essentially how reliable and trustworthy your site is, and it’s seen as important because the more reliable your site is, the higher it will rank in search engines – Abbey explains, “A site with a DA of 50 might be one of the first results you see, but a site with a DA of 12 will feature much further down the list!” There are a few tools that I have been using in an attempt to improve my own, but I have definitely been winging it a little and hoping for the best, but it evidentially paid off..
Yoast SEO is absolutely incredible, and you should definitely seize it’s usefulness in steering you in the right direction, especially if you’re a complete novice like myself, towards improving your domain authority! I only use the free version of Yoast, but I have found that it is so easy to get along with, almost walking you through every element, and is therefore, super easy to understand. On WordPress, Yoast sits at the base while you create your content, and uses a traffic-light scheme to rank how your post is coming along, in regards to Search Engine Optimisation, including elements such as keyword density, length, and the number of links included, both internal and outbound. As I said, I was a complete novice when I began, but I have found this plugin incredibly useful and so easy to understand – I also love the fact it feels like it’s giving me a little ‘green light’ to go ahead and post after all elements are perfect!
Yoast assesses the SEO for a post, but SEO Site Report creates, as you may have guessed from the name, a report on your entire site and everything on it! The website ranks your site out of one hundred, and allows you to work through the different ‘warnings’ and ‘failed checks’, advising you how to improve or fix the issues mentioned – for my own site, there were a number of things that were wrong but confusing, and others that were easy to resolve, such as adding ‘alt-text’ to images or having Google Analytics installed. While the website and the issues it raises are a little more complicated, the site itself is still easy to use and the tips on how to improve are ‘relatively’ easy to follow, but may need a little more research than with Yoast..
As boring as it sounds, it’s super important to regularly check your site for broken links, whether they be your own or on a comment left – I used to use the site Broken Link Checker for this, but I recently installed the plugin called the exact same name, which is now accessible at the base of my WordPress Dashboard! I used to hate having to go through and check, but the plugin makes it a million times easier to redirect and fix the broken link, or delete the link, which you can do in bulk, if needed. After switching to self-hosted, there were a number of broken links in old posts than no longer existed, but these were super easy to rectify – I would also recommend working through old posts and improving their SEO, as they will still affect your DA..
It’s also important to remember that one of the best ways to improve your domain authority is to comment on other people blogs, and to get your site ‘out there’, which is not only a great thing for the blogging community, but also improves your own domain authority as it allows you to provide a link back to your own blog. I always have and still try to comment as much as possible on other people’s blogs, and have found that comment pods are a great way to not only receive regular comments from, but to also have regular content to comment on, as well as being an opportunity to meet some absolutely lovely people! Apparently, commenting on sites that have a high DA reflects well on your own DA..
I’m still a little mystified, both by how it improved so quickly and how to continue improving it, but I haven’t done anything incredible, or ridiculously time consuming, or anything that you can’t! I hope that by continuing to do everything that I already do, it will continue to gradually improve..
Do you focus, or work on, improving your DA? What are your tips for increasing it?